Shaping North Ayrshire process
All medium to large companies are incentivised to locate to Irvine. Those from across North Ayrshire looking for employment which typically has lower pay, cannot afford to pay travel costs from a low wage. A company based in the Garnock Valley - which has high unemployment and poverty levels - when expanding was incentivised to move to Irvine! Socio-economic duty? Incentivising Irvine at the expense of the rest of North Ayrshire, and moving jobs out of unemployment blackspots for no valid reason is a significant barrier to employment. The solution to these particular issues will cost nothing - just requires a change of strategy.
I agree with John about the travel cost for those on low wages, but there is also the access to transport. For those who rely on public transport there is an issue of no or too limited available suitable links. Having only one bus company who have been allowed to run competitors out of the area has given them carte blanc to provide only some areas. There needs to be a full review of the bus services through Ardrossan, Saltcoats & Steventson to provide better coverage and this could be done without increasing the current number of buses. I know that other section of North Ayrshire are also disadvantaged similarly.